Form Versus Function, 6 Steps to Brilliant Architectural Marketing

Form Versus Function, 6 Steps to Brilliant Architectural Marketing

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You could have a hard time believing this ... just as I do compose it, yet I recently discovered myself in discussion with a friend at his workplace concerning the concept of "kind versus function" ... you know, the old architectural standard. For those not schooled directly in the building arts (like myself), the principle specifies that there are 2 ends of the spectrum for structure ... one end for capability, the various other ends for aesthetic appeals or "looks". The argument facilities around which factor of the range are optimal. Now this isn't probably the most intriguing conversation I've had in a while, however since it seemed analytical and I truly haven't been in one of those in a little while, I hung in there. Besides, why can't you…
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